Lumen for an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about internet dating. Lumen could be the venture that is latest in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end for the age spectrum – over-50′s are Lumenis the desired clientele.
Despite a website that is busy, Argouges sees a huge mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, they all are dating internet sites. 80 million singles over 50 in North America and Europe that is western the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million in the application.
The scene is familiar. Swipeable pages, big images, bios however with one huge difference. All users have to upload a selfie within the verification procedure, as well as an algorithm authenticates this resistant to the other profile images provided. a good touch and a tragic indication of the occasions and problems with online dating sites.
Dating apps are wide ranging. Any brand new software this is certainly wanting to scale requirements yet another types of strategy and Argouges is wanting brand new things ; “Our company is testing plenty of various marketing techniques, using a mixture of online and offline, with a give attention to offline because we should satisfy our individual base and build a dialogue up using them. For instance, this thirty days we will be going to a selection of sporting, musical and social events which are matching with your brand name vision and demographics.” Time will tell if this bears better fruit than the spam that is usual buddies and paid-ads strategy that most dating apps like to utilize. Continue reading