Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February
On the web gambling operator Unibet announced today it is to launch an overhauled version of its online gaming brand Maria later this thirty days. The organization said that the overhaul would add a completely responsive front-end site and a brand tonality that is new. Thus, the it would be diversified in a bid to become more attractive to both feminine and gambling that is male.
Unibet bought Maria Holdings Ltd. back in 2007 for the total amount of £54 million. It shall now be rebranded as Maria Casino in most the markets it operates by mid-February. The launch is to happen in three phases. The website that is overhauled go on February 8 in Estonia. It is become launched in the UK on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What is more, it shall move its providing from online bingo to casino games while the latter have actually turned out to be very popular among gambling clients. Therefore, the brand name will be able to target both male and players that are female.
The casino that is online is going to be offered across all available stations. The Maria Casino site has its branding and logo revamped. New personalization features and dashboard will also be introduced. Dersim Sylwan, Head of Marketing for Maria, explained that even though internet site will always be one ‘with a touch that is feminine’ they’re now aiming at expanding their customer base such that it consist of both male and female gambling clients. Continue reading